Leadership

Introduction

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A message from our CEO, Greg Kerfoot

At Thrive Health, our platform is making strides to strengthen connections between journeys, people, and data. Our mission is clear: make healthcare work better for everyone. We believe in the power of our technology to enhance experiences for patients and providers across phases of care, organizations, communities, and time, forging a more connected and impactful healthcare experience. I look forward to our continued evolution.

David Helliwell

Co-Founder & Executive Board Chair

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“I’m proud of the company we’ve built with our incredible colleagues and amazing partners and customers. We’re helping individuals across North America become happier and healthier while helping the system to run more efficiently than ever.”

David is a serial software entrepreneur with a passion for building mission-driven companies that set out to solve the world’s most important problems. Under David’s leadership, over just a few years Thrive has grown from providing services to a handful of BC clinics and hospitals to helping over 10 million people through healthcare journeys across the continent.

Prior to Thrive, David founded Pulse Energy, which grew into the world's leading energy intelligence software company for businesses and utilities. Before that, he worked as a geophysicist, a professional windsurfing racer, a Paris-based strategy consultant, and Director of Policy to a Canadian cabinet minister. Outside of Thrive, David loves discovering new things with his wife and two teenage daughters. He also serves as a mentor and angel investor with the Creative Destruction Lab, is a board member at Life Sciences BC, is on the Loran Award selection committee, and has served two terms on the Advisory Board for the National Research Council Industrial Research Assistance Program (IRAP).

David holds an MBA from École des Ponts Business School in Paris, and a BSc in Geophysics, Physics and Astronomy from UBC and Harvard University. David loves to be on the water or in the mountains (and sometimes both at once). He coaches and competes in flatwater kayak, surf-ski, cross-country skiing, and biathlon.

Edward Ratnarajah

Chief Strategic Partnerships Officer

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“I believe in the power of digital solutions to reduce fragmentation in our healthcare systems, and am excited to be a part of this mission at Thrive Health. Together with our partners and clients, we can unlock a world of innovation that will make healthcare more accessible, equitable, and truly transformative.”

Edward directs strategic partnerships and commercial strategy at Thrive Health. He spends his days leading, mentoring, and facilitating relationships between internal commercial teams, and external ones to forge and grow new business partnerships.  By carefully evaluating strategic partnership options, Edward ensures that our commercial planning and execution are consistently aligned with Thrive Health’s mission and vision.

Edward brings 30+ years of experience in healthcare operations and innovation to our team. As National Director, Strategic Partnerships at LifeLabs, he worked within Business Development to identify transformative opportunities for laboratory medicine, diagnostic testing, customer and payer channels, and digital technology solutions. Prior to LifeLabs, Edward spent over two decades with Provincial Services Health Authority and the BC Centre for Disease Control, holding various operational leadership positions.

Edwards holds a BSc in Microbiology from The University of British Columbia, and a certificate from the Centre for Creative Leadership’s flagship program focusing on human-centered, transformational leadership producing lasting change. Outside of work, he enjoys spending time with his family, walking or hiking with his dog Koby, working on his collector car and in his garden.

Karen Fryer

Vice President, Finance

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“It’s been inspiring to see how our financial operations have grown and scaled to great heights since Thrive was founded, and it’s only going to go up from here.”

Karen oversees the end-to-end financial management at Thrive Health. Her days are spent managing risk and investment strategies while tracking our overall financial health, and that means looking beyond the numbers. Karen uses the raw metrics to interpret our financial performance and develop reporting systems to ensure the consistent delivery of data and insights.

Karen worked in cancer research and radiation biology before switching to accounting, managing her own education and research consulting company for several years. Prior to joining Thrive in our founding year, Karen worked with Simon Fraser University for six years and BC Cancer on a drug discovery project.

Karen holds a post-graduate Diploma in Accounting from the Sauder School of Business, and a BSc in Biochemistry and Molecular Biology from the University of British Columbia. To unwind, Karen loves to travel, read, and spend time with good friends, food, and wine.

Andrew Handford

Chief Product Officer

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“Great products don’t just solve problems—they empower people. At Thrive, we’re building technology that makes healthcare feel more connected, intuitive, and human.”

Andrew leads Thrive Health’s product strategy and development, ensuring our platform meets the needs of patients, providers, and health systems in an ever-evolving landscape. With a focus on usability, scalability, and impact, he brings decades of experience in shaping technology that delivers real-world value.

Andrew has held senior executive roles across Canada’s tech ecosystem, including SVP of Products at Crystal Decisions—where he helped scale the company through its $1.3B acquisition—and later at Hootsuite, where he led global technology and product teams. He’s also served as COO of Ecotagious, helping position the company for acquisition, and has spent over two decades advising and mentoring startups and growth-stage technology and software companies.

Andrew holds a B.ScE (Engineering) degree from Queen's University and an MBA from UBC. When he’s not immersed in product strategy, you’ll likely find enjoying mountain life in Whistler, BC.

Cody Thompson

Vice President, Engineering

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“Each day, I look forward to working with a team of passionate individuals excited about improving existing systems and designing innovative solutions for our customers.”

Cody drives the Engineering teams at Thrive Health. He manages the software and operational processes, collaborating with team leads on the status of current projects, and providing input into our technical solutions. Working closely with the Product and Customer Solutions teams, Cody ensures that our engineering priorities track towards our OKRs, customer priorities, and the ongoing growth and development of our platform.

Prior to joining Thrive, Cody worked as a system architect for NAV CANADA, designing and implementing safety-critical systems for domestic and commercial use. Before NAV CANADA, he led the engineering function at KAI Innovations, delivering safe and secure EMR systems for physicians in Ontario.

Cody holds a Diploma in Computer Science from Algonquin College of Applied Arts & Technology. When he’s not working, you can find him on the road, discovering new travel destinations (and golf courses) across North America.

Ashley Snape

Vice President, Corporate Services

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“I have a passion for building companies through strong leadership and the right values. The innovation and creativity we have at Thrive establishes a culture that people love.”

Ashley leads People & Culture at Thrive, building teams, designing programs, and leading through change. She collaborates with all department leads to ensure our people practices and programs are firmly established, to drive a culture of excellence that attracts and retains top talent. She also coaches both new and experienced people leaders across Thrive to establish a team ready for growth and opportunity as our company continues to scale.

Ashley brings over a decade of experience in talent planning, leadership development, career progression, and performance management. She has held leadership positions across both for-profit and non-profit organizations within the tech industry.

Ashley holds a CPHR, CEC, and CMP designations, as well as a BA in Psychology from the University of Lethbridge. She completed a Graduate Certificate in Executive Coaching from Royal Roads University, and is a licensed Change Management Practitioner through APMG International. When not working, Ashley can be found hanging out with her chocolate lab or running in the river valley.

Tyson Slinger

Vice President, Business Development

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“Thrive has an incredible team of people who support each other and collaborate to support our mission of transforming the healthcare system.”

Tyson drives commercial and go-to-market strategy at Thrive Health, partnering with existing and new customers to better understand their business challenges and how Thrive can collaborate with them to solve those challenges. Tyson is a dedicated advocate for the voice of the customer, ensuring their needs are not just heard but addressed with innovative solutions. She embraces the opportunity to work closely with customers, explore their complex problems and actively contribute to bringing solutions to the table.

Tyson brings over 15 years of experience to Thrive in the healthcare, pharmaceutical and financial services industries. With a strong background in business development, Tyson has honed her expertise while holding leadership roles at prominent organizations such as Sun Life Financial, where she served as the AVP of Business Growth and Life Labs as the Director of Consumer Platforms.

Tyson studied biology at McMaster University and completed her MBA at Laurier University. Outside of work, Tyson enjoys spending quality time with her two young sons and their playful puppy. She finds solace in the rhythm of a good run, accompanied by her favorite playlist.

Diane Tam

Vice President, Product

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“It’s crucial that we deeply understand the patient care journey when building our platform, and remain empathetic in our user experience design. We’re lucky to have in-house expertise and ongoing research that ensures we never lose sight of this.”

Diane leads Thrive’s product development teams, processes, and roadmap. She keeps our product evolution and feature development on track, managing sprint and quarterly planning while consistently incorporating user feedback.

Diane brings 10+ years of experience in B2B SaaS organizations, bridging her unique background in product management, product design, and development. She has previously worked for organizations such as Oracle, EnerNOC, and Payfirma, where she was involved in developing features, product planning, and user experience.

Diane holds an MSc in Human Computer Interaction from the University of British Columbia and a BSc in Computer Science from the University of Toronto. Her key passion outside of work is creating opportunities for youth in sport, coaching high performance athletes and running a club in Olympic Sprint Canoe and Kayak, which competes internationally.